San Francisco, California – July 15, 2025. Creating a polished product demo often starts with a screen recording, but refining it can involve tedious edits, difficult handoffs, or bulky video tools. Trupeer, an AI-driven video platform designed for software and business workflows, has raised $3 million to tackle this challenge.
The seed funding, led by RTP Global with Salesforce Ventures participating after Trupeer's triumph at Salesforce AI Pitchfield, includes investments from more than 20 CIOs and CTOs of Fortune 500 firms. This funding fuels Trupeer's mission to transform how teams generate compelling product videos, tutorials, and guides. With just one raw screen recording, Trupeer’s AI engine produces a polished, professional video in seconds, complete with AI voiceovers, avatars, emphasis highlights, and instant translation capabilities in over 50 languages.
Founded by Shivali Goyal and Pritish Gupta, Trupeer addresses a common issue among teams: sharing and scaling product knowledge. Their insights stem from Shivali’s digital transformation work at BCG and Pritish’s leadership at fast-growing startups. Conversations with SaaS founders, IT leaders, and customer teams underscored the need for faster, flexible, high-quality content creation.
"Software should be easy to explain. Until now, making quality product videos required substantial time or significant production costs," said Shivali Goyal, CEO and co-founder. "With Trupeer, anyone can convert a simple recording into a polished, scalable video without needing professional skills."
Trupeer lets teams upload demo recordings, process walkthroughs, or internal tutorials, while the platform innovatively manages the rest. Its multi-modal AI pipeline removes filler words, creates studio-quality voiceovers, adds intelligent zooms, subtitles, tracks cursor actions, and embeds a humanlike AI avatar for enhanced engagement. Accompanying each video, Trupeer generates step-by-step documentation with screenshots and summaries, facilitating clear, scalable product explanations.
Unlike traditional video editors or general screen recorders, Trupeer caters to modern business demands for speed and complexity. Its AI personalization layer customizes videos for different audiences, languages, or brand styles and shares them instantly through public links or embedded formats.
Used by over 10,000 teams globally, from agile startups to Fortune 500 companies, Trupeer helps teams engage customers quicker, reduce support queries, and significantly reduce training durations.
Trupeer’s growth signals a broader trend: video is the go-to medium for knowledge sharing, necessitating faster, adaptable tools.
"Trupeer transforms content creation from complex, costly, and manual processes into a swift, automated, and scalable operation. They make high-quality product content available in minutes for everything from onboarding to training," said Madhur Makkar of RTP Global. "We've been impressed by the positive user feedback—it's clear they're developing something that strongly connects with their customer base. We’re excited to support Shivali and Pritish on their journey to build a leading company in AI-driven content infrastructure."
Moving forward, Trupeer is extending its focus beyond screen recordings, working on new ways to generate videos from documents, personalize content at scale, and integrate seamlessly with existing tools, from CRMs to learning platforms. The long-term vision is even grander: to develop a system that not only creates product knowledge but acts like an organizational common brain, enabling anyone worldwide to create, share, and access all information, workflows, and processes within a workspace. This funding marks the first milestone towards realizing Trupeer’s vision of making technology universally accessible.
