LG Display is participating in the 'K-Display 2025' exhibition held from August 7 to 9 at COEX in Seoul, where it will showcase a wide range of next-generation display technologies across large, small, and automotive segments.
On August 7, LG Display announced the creation of the ‘OLED Heritage Zone’—a dedicated space demonstrating the company’s pioneering journey in OLED technology, from the world’s first large-scale OLED mass production to today’s innovations.
This zone features models that illustrate the evolution of OLED technology: from the 15-inch prototype introduced in 2009, to the dual-layer Tandem OLED, second-generation OLED enhanced with mid-H, third-generation Micro Lens Array (MLA) OLED, and the latest fourth-generation OLED based on the ‘Primary RGB Tandem’ structure. Visitors can observe physical models representing each stage, providing an intuitive understanding of OLED development.
At the entrance, visitors are greeted by an 83-inch OLED panel based on the latest fourth-generation technology. This panel uses the ‘Primary RGB Tandem’ structure to independently produce red, green, and blue colors, achieving a maximum brightness of 4,000 nits— a world first.
On-site demonstrations allow visitors to compare the image quality of previous generations with the new fourth-generation panel, experiencing the superior depth and color accuracy firsthand.
LG Display also unveiled a 27-inch OLED panel with a refresh rate of 540Hz, supporting up to 720Hz variable refresh rate (VRR) via its DFR (Dynamic Frequency & Resolution) technology. Equipped with the fourth-generation OLED process, the monitor offers 99.5% DCI-P3 color coverage and a brightness of 1,500 nits, promising high-performance visual experiences.
Additionally, a 45-inch OLED monitor with a 5K2K (5120×2160) resolution is displayed, with visitors able to test its gaming performance directly through simple gameplay.
The exhibition also features a concept car integrating autonomous driving technology and advanced displays. This vehicle is equipped with a 57-inch pillar-to-pillar LCD, a 32.6-inch slidable OLED, and a 29-inch high-bright outdoor LCD, illustrating new possibilities for mobility and living spaces.
A highlight is LG Display’s ‘Switchable Privacy Mode (SPM)’ 47.8-inch LTPS LCD, which can hide the passenger-side display at the driver’s command and switch from flat to a small dial shape display for versatile use.
The company also introduced energy-efficient, low-power displays targeting the AI era, including the industry’s first commercialized 14-inch Tandem OLED (ATO), which is thin, lightweight, and bright due to its tandem structure on a single glass substrate, and a 14.5-inch low-power LCD utilizing oxide TFTs and backlight technology—ideal for mobile and AI devices requiring high energy efficiency.
A LG Display spokesperson said, “The advancement of OLED technology is transforming the display industry’s paradigm. We are vigorously investing in future R&D to ensure sustainable competitiveness and deliver differentiated value to our customers.”
