SK Networks announced on May 8 that it has launched the ‘NAMUHX’ brand to showcase its expansion into AI-based businesses. Through this initiative, both the headquarters and subsidiaries are actively implementing a variety of business models focused on innovative wellness solutions using AI technology.
‘NAMUHX’ is a brand dedicated to advancing wellness innovation through robotics technology. Its teaser video, released in early April, has already surpassed 9 million views, garnering significant public attention. On April 23, at the launch showcase held at Walkerhill Hotel & Resort, SK Networks introduced its wellness robots, receiving enthusiastic responses from industry insiders and the general public.
Developed in collaboration with SK Magic, ‘NAMUHX’ introduces a line of wellness robotics that differentiate themselves by offering cutting-edge features and services. The showcased robots demonstrated capabilities such as indoor air purification, vital sign monitoring, and conversational services, earning high praise from attendees.
These wellness robots autonomously operate in contaminated spaces to perform air cleaning and indoor air management. They are also equipped with contactless biometric measurement functions, capturing stress levels, heart rate, and oxygen saturation in real-time, leaving a strong impression on viewers. For a standard 60-pyeong indoor space, these robots maintain air cleanliness levels more than 80% lower than three conventional air purifiers and achieve air purification speeds over three times faster.
‘NAMUHX’ wellness robots were previously unveiled at the ‘2025 World IT Show’ held at COEX. Pre-orders will begin in June, with an official launch scheduled for July. SK Networks also plans to expand into overseas markets, including the U.S. and Malaysia.
In addition, SK Networks has partnered with Phoenix Labs, a Silicon Valley AI startup, to launch ‘Cheiron,’ an AI solution tailored for the pharmaceutical industry, currently used by over 20 pharmaceutical companies. This collaboration also contributes to the core AI technology powering the ‘NAMUHX’ wellness robots.
Driven by leadership from CEO Choi Sung-hwan, SK Networks is actively pursuing new business ventures through a global AI ecosystem network, aiming to expand AI technology applications. Choi emphasized the company’s commitment to AI as a means to bring technology closer to people, stating, “Technology must reach people,” and pledged continued support for AI initiatives.
Furthermore, SK Networks is integrating AI into its existing operations. SK Speedmate is collaborating with German automotive data firm DAT to incorporate AI into its auto parts platform, while Walkerhill Hotel & Resort offers AI-based personalized wellness programs and conversational guidance services.
Lee Ho-jung, CEO of SK Networks, stated, “The advancement of AI technology is an unstoppable trend. SK Networks aims to lead sustainable industry growth through AI democratization.”
