(2024, January to March 2024)
Kiwoom Securities topped the list of overseas stock information provision among securities firms in the first quarter of this year, according to a report by Data & Research, an organization specializing in survey and big data analysis.
Kiwoom Securities, which attracts many individual investors, topped the list, followed by Mirae Asset Securities and KB Securities, according to Research's analysis results.
Among major securities firms, Kiwoom Securities showed the highest interest in overseas and global information in the first quarter, as measured by the volume of posts. It was followed by Mirae Asset Securities and KB Securities.
The volume of overseas stock-related information provided by securities firms is closely related to domestic investors' interest in foreign stocks.
Data & Research said on Tuesday that it surveyed 230,000 sites across 12 channels, including news, communities, blogs, cafes, YouTube, Twitter, Instagram, Facebook, Kakao Story, intellectuals, companies, organizations, governments and public sites from January to March 2024.
The securities companies analyzed are
Kiwoom Securities (039490)
Mirae Asset Securities (006800)
KB Securities
Samsung Securities (016360)
Korea Investment & Securities
NH Investment & Securities (005940)
Hana Securities
Daishin Securities (003540)
Meritz Securities.
These companies were ranked based on the frequency of the keywords "global" and "overseas".
In the survey, Kiwoom Securities recorded a total of 4,696 related posts, topping the list for overseas interest in the first quarter of this year.
In March, a T-Story user posted a guide to reducing capital gains taxes on overseas stocks at Kiwoom Securities. They detailed how to check transfer taxes and manage accounts through the Kiwoom Securities mobile app by navigating the menus for overseas stocks and transfer taxes.
Also in March, a user on Brunch shared that while most securities firms' apps allow children's accounts to be opened in person, Kiwoom Securities offers a simpler process that only requires a mobile phone, ID card, and bank and brokerage accounts.
A Naver blogger explained how to use Kiwoom Securities' free income tax reporting service for overseas stock transfers, noting that Kiwoom Securities assists with tax filing even if the transactions involve other companies.
Mirae Asset Securities ranked second with 3,642 cases of overseas information.
In March, a blog user wrote about buying U.S. ETFs using the Mirae Asset Securities app, explaining that it requires mobile branches, service applications, and overseas stock trading applications.
In January, a Naver blogger posted that Mirae Asset Securities would offer free online purchase fees for U.S. stocks until the end of June. The post also mentioned that Mirae Asset Securities operates a global night desk, which uses artificial intelligence to improve overseas stock investment information, and supports investment consultation for customers who have difficulty visiting branches.
In the same period, KB Securities followed with 3,419 cases.
In March, a DC Inside user shared that he transferred overseas stocks from KB Securities to consolidate and manage his investments in one place. The user recommended that depending on the amount of stocks received and transactions made, one could receive up to 2 million won in rewards, and new members could also receive a stock voucher.
The following were:
Samsung Securities (3,315 cases)
Korea Investment & Securities (3,170 cases)
Shinhan Investment & Securities (2,571 cases)
NH Investment & Securities (2,464 cases)
Hana Securities (2,407 cases)
Daishin Securities (1,855 cases)
Meritz Securities (598 cases).
A Data & Research official commented, "In the first quarter of this year, the volume of overseas-related information published by securities companies was 28,137, up 480 cases or 1.74% from 27,657 in the same period last year. The steady increase in interest in overseas stocks is contributing to the recent high exchange rate".
*Note: The actual amount of information may differ from the total because the number of characters between "Global + Overseas" and "Securities Company" is only counted if within 15 characters by Korean standards.

