On June 11, KT announced its transformation of the advertising media sector into a platform business that combines big data and AI solutions. The declaration was made at the ‘KT AD Intelligence Conference 2025’ held at The Plaza Seoul Hotel in Jung-gu, Seoul. During the event, KT unveiled its strategic shift towards a domestic advertising media ecosystem centered on KT’s data, platform, and AI content capabilities.
The conference was centered around four themes: ‘Contents with AI,’ ‘Data,’ ‘Platform,’ and ‘Extension,’ attracting approximately 300 attendees, including advertisers and advertising agencies. Representatives from KT Group and its partners delivered various presentations outlining innovative initiatives.
KT introduced its AI-powered advertising solutions, including an ‘Ad Production Solution’ that enables small and medium-sized advertisers to efficiently produce ad materials at lower costs and run campaigns swiftly. Leveraging accumulated big data, KT also supports metrics for measuring ad exposure effects and analyzing consumer behaviors after viewing advertisements. Notably, the ‘TV Ad Index,’ launched in January last year, analyzes viewing data from IPTV set-top boxes, providing more timely insights than traditional panel-based ratings. Further plans include enhancing the ‘Ad-Tart’ solution to better evaluate ad effectiveness post-viewing.
Additionally, KT announced that Jenii TV advertising, previously considered traditional broadcast ads, will be transitioned into digital advertising through the adoption of programmatic (automated) ad solutions. This shift aims to integrate Jenii TV into the connected TV advertising ecosystem and apply solutions to real-time channel inventory, fostering a symbiotic system with broadcasters.
KT also plans to lead the digital transformation of South Korea’s outdoor advertising market. The company is preparing to expand its business with ‘KT Direct Advertising,’ Korea’s first programmatic digital out-of-home (DOOH) platform connected with major digital outdoor inventories. Furthermore, KT is installing a large digital signage called ‘KT West Media Wall’ at the Gwanghwamun KT West Office building, scheduled to open this August. This platform is expected to set a new standard in immersive customer experiences and two-way communication, becoming a landmark in Gwanghwamun Square.
Choi Kwang-chul, Executive Director of KT Media Business Division and IPTV Business Division, stated, “This event was an opportunity to share KT’s strategies responding to the evolving media landscape,” and added, “We will continue to strengthen our big data and AI capabilities, aiming to grow as a leading platform in the domestic advertising media market.”
