LG Chem successfully hosted the ‘International Masterclass of LG Aesthetics (IMLG)’ from May 28 to 31, celebrating the 15th anniversary of its ‘Yvoire’ brand. The event brought together approximately 90 medical aesthetic clients from 16 countries, including Canada, Italy, Japan, Thailand, Mexico, and Turkey, according to LG Chem on June 2.
LG Chem stated that this is the third consecutive year they have conducted the IMLG program to accelerate their global market expansion. This year’s event focused on strengthening bonds with existing clients and expanding their reach to new markets, notably in Canada.
On the first day, June 28, No Ji-hye, head of LG Chem’s Aesthetic Business Division, along with the bio technology team, presented the 15-year journey of the ‘Yvoire’ brand to clients visiting the Magok R&D Campus. Prominent speakers, including Kim Il-woo and Kim Yeon-su, directors of Tatooah Clinic; Park Jin-ho, director of Shinsadion Clinic; and Lee Won-gi of Beautique, discussed the accomplishments and clinical excellence of ‘Yvoire,’ highlighting its role in advancing K-beauty medical aesthetics.
On June 29, participants formed teams and visited nine leading aesthetic clinics across Seoul to experience live procedures in real time during the ‘K-Procedure Training Session.’ The program continued on June 30 and July 1 at the global training center operated in partnership with Ewha Seoul Hospital, offering practical courses such as anatomy-based filler procedures and post-treatment complication management.
No Ji-hye emphasized, “We have continuously strived over the past 15 years to provide reliable aesthetic solutions,” and added, “By enhancing interaction between medical professionals and sharing the goal of safe and effective treatments, we aim to make ‘Yvoire’ a beloved brand for both practitioners and end consumers.”
