NVIDIA and Microsoft's brand values have surged significantly due to their advancements in AI technologies. NVIDIA's brand value increased by 163% to USD 44.5 billion, while Microsoft's grew by 78% to USD 340.4 billion, as reported by Brand Finance.
NVIDIA, a leading supplier of AI chips, emerged as the fastest-growing technology brand, climbing 19 positions to rank 10th among the most valuable tech brands globally. Its reputation for innovation, along with increased public familiarity and recommendation levels, contributed to a brand strength score exceeding 80 and an AAA- rating.
Microsoft, the second fastest-growing tech brand, nearly doubled its brand value from USD 191.6 billion in 2023. A key factor in Microsoft’s AI strategy is its partnership with OpenAI, which has reinforced its market position.
Apple has reclaimed its position as the most valuable tech brand for 2024, surpassing Amazon, with a 74% rise in brand value to USD 516.6 billion. This growth is supported by its premium pricing strategy and strong brand equity, resulting in a brand strength score of 86.5 and an AAA rating. Microsoft is ranked second, while Google, with a 19% increase in brand value to USD 333.4 billion, takes the third spot.
Weixin/WeChat, despite a 17% decrease in brand value to USD 41.8 billion, is recognized as the strongest tech brand with a brand strength score of 94.3 and an AAA+ rating. YouTube ranks second with a 7% increase in brand value to USD 31.7 billion and retains its AAA+ rating. Google also maintains an AAA+ rating despite a slight drop in its brand strength score.
Richard Haigh, Managing Director of Brand Finance, commented on the pivotal role of NVIDIA’s AI hardware innovations and Microsoft’s expansive AI ecosystem in driving brand value and influencing global industry trends.
The report also explores sustainability insights through the Global Brand Equity Monitor. It analyzes the role of sustainability perceptions in brand consideration and financial value. In technology, Apple has the highest sustainability perception value at USD 33.3 billion, while Microsoft has the largest positive gap value of USD 3.2 billion, suggesting a strong alignment between perceptions and actual sustainability performance.
