In 2025, Bitcoin is expected to establish itself as a mainstream asset, attracting attention from institutional investors beyond being a mere cryptocurrency. This signifies more than just a price increase. The rush to launch ETFs, companies actively purchasing Bitcoin, and the emergence of innovative financial products mark a turning point indicating Bitcoin's full integration into the existing financial system.
The phenomena observed in 2024 serve as harbingers of this future. The introduction of a Bitcoin Bond ETF based on MicroStrategy's convertible bonds exemplifies efforts to overcome the limitations of existing investment strategies. Bitwise Asset Management's ETF, focusing on companies holding more than 1,000 BTC, is a groundbreaking attempt to make corporate Bitcoin holdings an investment target. These moves demonstrate that corporate Bitcoin adoption is not merely speculative but part of a long-term asset management strategy. Strive Asset Management's Bitcoin Bond ETF also reflects the demand from institutional investors seeking to incorporate Bitcoin into their existing portfolios efficiently.
The sharp rise in Bitcoin’s price (approximately 130%, nearing $100,000) reflects these institutional investors' positive outlook. The ETF approved last January demonstrated its popularity, recording $36 billion in net inflows and over 1 million BTC in investment inflow. This can be interpreted as market acknowledgment of Bitcoin’s potential as a long-term value storage medium, a position Michael Saylor, CEO of MicroStrategy, has advocated for years. Saylor has repeatedly claimed in interviews that "Bitcoin is digital gold and will act as a hedge against inflation." The trend of several listed companies, like KULR Technology, integrating Bitcoin into their financial structures shows market confidence in his claims.
However, despite these optimistic forecasts, challenges remain, such as regulatory uncertainty and market volatility. In a recent interview, Cathie Wood, CEO of Ark Invest, acknowledged Bitcoin’s price volatility but predicted that in the long run, Bitcoin will surpass gold as a store of value. She stated, "Bitcoin's scarcity and transparency are much more attractive than gold, and its price could exceed $1 million within the next decade." Of course, these predictions may vary depending on numerous factors.
In 2025, the Bitcoin market will enter a new phase driven by institutional investors. However, regulatory risks, technical issues, and market volatility are continual factors to be considered. Whether Bitcoin will establish itself as a successful long-term investment asset, as predicted by Saylor and Wood, remains to be seen. Nonetheless, the current trajectory shows that Bitcoin is no longer a niche market asset but is becoming part of the mainstream financial system. This transformation will fundamentally alter the financial market landscape, creating new investment opportunities and risks.

