Dongwon F&B announced on May 28th that it participated in THAIFEX 2025, Asia’s largest food exhibition, held in Bangkok, Thailand, from May 27th to 31st. The event attracted over 3,100 companies from around the world and drew more than 80,000 visitors, serving as a prominent venue for emerging food trends across the industry sectors including food & beverage, catering, and franchising.
Centered around its flagship Korean home meal replacement (HMR) brand ‘Yangban,’ Dongwon F&B introduced a diverse lineup of Korean food products, including tteokbokki, dried seaweed (gim), porridge, rice, and fish-shaped bread (bungeoppang). Under the slogan “Original Korean Taste,” Yangban aims to capture the essence of traditional Korean flavors while emphasizing convenience, exporting these products internationally.
One of the main exhibits, ‘Yangban Tteokbokki,’ features rice that has been soaked and steamed in traditional way using a briquette (bal-wee) method to achieve a chewy texture, complemented by a special sauce—offering a ready-to-eat meal that maintains the authentic taste of Korean street food. The product can be stored at room temperature, enabling export to over 30 countries including the U.S. and Japan, while preserving the same flavor as the Korean market.
Dongwon F&B’s ‘Yangban Gim,’ Korea’s No.1 seasoned seaweed brand, also drew significant interest from local visitors. Using only the highest quality raw materials harvested from pristine waters, the company produces traditional roasted seaweed. In international markets like Thailand, Dongwon F&B received particular attention for its ‘Yangban Gimbak,’ a modern reinterpretation of traditional Korean seaweed snack, catering to the local snack culture.
Throughout the exhibition, Dongwon F&B conducted product tasting events featuring tteokbokki and fish cakes, under the ‘K-Street Food’ concept, and collaborated with local influencers for live broadcasts and various marketing content to engage consumers and expand brand awareness.
A spokesperson for Dongwon F&B’s overseas marketing team stated, “With the rising global popularity of K-food, we plan to accelerate our expansion into Southeast Asia market,” adding, “We will strengthen our competitiveness in the global market through product development tailored to local tastes and active marketing efforts.”
