Chinese chemical brands are crushing it with a remarkable 67% collective year-on-year brand value growth. The latest Brand Finance report on May 30, the global leader in brand valuation consultancy, confirms that four out of eight Chinese chemical brands have increased their brand value, reflecting their ascent in global standings.

Rongsheng Petrochemical is leading the charge among Chinese brands, with a 19% increase in brand value to USD 3.1 billion. Wanhua is up 6% to USD 1.4 billion, Tongkun Group 3% to USD 729 million, and Hengyi Petrochemical 1% to USD 1.1 billion.

The Brand Finance research reveals a mixed outlook for the global chemical industry, with half of the top 50 brands posting growth in brand value. European and North American brands have successfully navigated hurdles like high inflation, escalating energy costs, and supply chain disruptions. In contrast, chemical brands from Asia-Pacific, Africa, and the Middle East showed resilience despite underperforming due to diminished exports and reduced foreign investments in China. These regions have capitalized on robust domestic demand and lower energy costs, and they're showing the world what they're made of. They're differentiating themselves from their Western counterparts while fortifying their growth trajectories.

BASF has once again claimed the title of the most valuable chemical brand globally, marking its 10th consecutive year in this prime position. With a brand value that has risen by 11% to USD 9.2 billion, BASF continues to lead the way. BASF has maintained its AAA- rating despite a slight drop of 1.6 points in its Brand Strength Index (BSI) to 80.7 out of 100. This puts it in the top four strongest chemical brands.
INEOS has made remarkable strides with a 23% surge in brand value, now sitting at USD 1.7 billion. This has put it in the top 15 chemical brands. Its BSI score saw an uptick of 1.7 points to 64.9 out of 100, securing an AA- rating. There's no doubt about it: DuPont is the strongest chemical brand. Its brand value increased by 1% reaching USD 1.9 billion. LG Chem holds its position as the second-strongest brand, despite a 7% dip in brand value to USD 4.2 billion.

David Haigh, Chairman of Brand Finance, stated, "As the chemical sector navigates the complexities of global economic impacts, our research clearly demonstrates the remarkable resilience and innovation of Chinese chemical brands. These brands have achieved a combined brand value growth of 67%. Bolstered by robust government policies and a resilient supply chain, these brands are pioneering the green transition, heavily investing in sustainable solutions, and reshaping industry standards and global brand perceptions."

The Global Brand Equity Monitor (GBEM) by Brand Finance delves deeply into the role of sustainability in brand consideration, producing a nuanced Sustainability Perceptions Index. This index offers clear insights into which brands are perceived by global consumers as committed to sustainability and highlights the financial impact of these perceptions.

The Index reveals the portion of brand value attributable to sustainable perceptions. This Sustainability Perceptions Value, determined by integrating Brand Finance's perceptual research with CSRHub’s environmental, social, and governance data, quantifies the financial value associated with a brand's sustainable reputation. The 'gap value'—the differential between sustainability perceptions and actual performance—further clarifies this metric.

The 2024 Sustainability Perceptions Index crowns BASF with the highest Sustainability Perceptions Value of USD 773 million. Linde stands out for its potential to gain additional value through better communication of its sustainability efforts. It has a compelling opportunity to align public perception with its actual performance and thereby maximize its brand value. Its positive gap value of USD 12 million is the highest of all.
 

Dan Yoo 다른기사 보기