AUSTIN, TX – On March 11, Calaxy, the social commerce platform empowering creators to own their communities and content, plans to deploy $1 million through its inaugural "It's Your World” fund. The fund, announced at SXSW Austin, is an initiative designed to propel 50 creators into the forefront of the web3 social revolution. The recipients, known as the Calaxy Class of 2025, will each receive $20,000, along with milestone-based incentives and sustainable monetization opportunities within the Calaxy ecosystem.
The "It's Your World" Fund transcends traditional grant programs, establishing a robust creator pipeline that fosters long-term growth and success. By providing financial support, strategic guidance, and access to cutting-edge technology, Calaxy empowers creators to build thriving businesses and forge deeper connections with their audiences.
Calaxy co-founder and CEO Solo Ceesay shared his vision for the future of the creator economy on stage at SXSW. "We believe creators should own their destinies," said Ceesay. "The 'It's Your World’ fund reflects our commitment to empowering creators and fostering a more equitable digital landscape. We’re excited to see the innovative worlds they build using Calaxy."
Calaxy Worlds are completely customizable down to who’s granted access and leverages Calaxy’s robust monetization toolkit. A podcaster might go direct-to-consumer via the Worlds platform while an up-and-coming musician might skirt a nefarious record deal after being given the space to mobilize their biggest supporters. With Worlds, Calaxy’s goal is to make all creative dreams reality.
Starting today, creators can apply for grants through the ‘It's Your World’ fund page. Funds are disbursed over six months, rewarding creators for achieving key milestones in audience growth, engagement, and monetization. Fans will also play a crucial role in selecting the Calaxy Class of 2025 through a public voting phase, ensuring community engagement from the outset.
Eligibility requirements include having a Calaxy account and meeting specific follower and brand recognition benchmarks. Funds will be disbursed in two installments: an initial payment to kickstart the initiative and a final payment upon completion of mutually agreed-upon goals, such as user growth or revenue generation.
The program was officially unveiled at SXSW 2025 and the winners will be announced at SXSW London in June. The fund focuses on empowering creators to build sustainable businesses within the Calaxy platform, driving long-term growth and revenue.
