Vancouver, Canada - Awesome Lab, a South Korean startup, participated in the Web Summit Vancouver 2025 held in recently and showcased its eco-friendly, high-efficiency water heating system based on water ionization and heating technology. The company is garnering global attention.
Previously, Awesome Lab unveiled its next-generation eco-friendly heating and hot water solutions at CES 2025, laying the groundwork for its entry into the North American and European markets. At this Web Summit, it showcased a diverse product lineup ranging from portable water warmers to large-scale commercial water heating systems.
Notably, the interest shown by British Columbia's state energy corporation, BC Hydro, is particularly noteworthy. BC Hydro has officially indicated a keen interest in Awesome Lab's innovative technology and plans to actively pursue technical meetings and explore collaboration opportunities in the near future.
In addition, Awesome Lab signed an MOU with Aciernet USA INC, a company providing infrastructure solutions in the U.S. and Europe, and venture capital firm Bluecrow Capital. This collaboration aims to explore the integration of Awesome Lab’s water heating solutions in local R&D clusters. Bluecrow Capital is considering an investment ranging from $1 million to $5 million and plans to cooperate through POC (Proof of Concept) to ensure reliability and commercialize the technology and products.
Martin Kim, CEO of Awesome Lab, stated, “Through Web Summit Vancouver 2025, we have received recognition for our technological prowess and growth potential from global buyers and investors. We intend to strengthen local partnerships, such as with BC Hydro, to accelerate our entry into the international eco-friendly energy market.”
Meanwhile, Awesome Lab aims to expand its business in the North American and European markets by 2025. The company plans to apply its eco-friendly high-efficiency water heating solutions across various industries, to achieve domestic sales of 10 billion KRW and exports of $3 million by 2027.
You can find the Korean version of this article here.

