OURHOME announced on August 5 that it has entered into an annual sponsorship agreement with the New York Korean-American Artists and Artisans Network (KANA), officially sponsoring a series of cultural events including a pop-up kitchen held in New York, USA.
Founded in 2012, KANA is a non-profit organization based in New York that leads the Korean creative community through exhibitions, lectures, and dining events featuring Korean artists, designers, and chefs. Recently, KANA has expanded its focus into the arts of cooking, modernizing Korean cuisine and bridging generations and cultures through culinary reinterpretations.
The signing ceremony took place on July 24 at Times Square, New York. Attendees included Jeoonbeom Joo, Head of Marketing at OURHOME, along with Hyunsung Kim and Hyewon Kim, co-CEOs of KANA. OURHOME has become an official partner in KANA’s annual cultural and artistic events, securing exclusive sponsorship rights in the fields of Korean food-HMR (home-meal replacement), catering, and dining.
The first official event under this partnership was the “Zest of Jeju” pop-up kitchen held at Bistro in New York on August 2. OURHOME provided products and ingredients for the event, where 11 chefs affiliated with KANA showcased a four-course modern reinterpretation of Jeju cuisine. The event successfully conveyed the essence and artistry of Korean food, receiving positive reactions from local audiences.
Based on this partnership, OURHOME aims to establish a stronger presence to promote Korean cuisine across the U.S., enhancing brand awareness and expanding its global market reach. The company also plans to utilize digital channels like social media and various global marketing campaigns to connect with younger generations (MZ generation) and local consumers, broadening its engagement in the American market.
