Samsung Electronics will showcase its evolved 'Galaxy AI' at the '2025 World IT Show' in COEX, Seoul, from April 24 to 26, presenting a new vision for everyday life.
The company has created a 870 square meter exhibition space featuring rounded designs that reflect the curves of the Galaxy S series. Attendees will have the opportunity to experience various 'Galaxy AI' features through hands-on programs centered around the Galaxy S25 series.
Visitors will be guided through the 'Galaxy AI' features at the experience zone, allowing them to engage naturally with the functions during the interactive programs.
Experiencing 'Galaxy AI' in Everyday Settings
Samsung Electronics has enabled visitors to experience the 'Galaxy AI' features of the Galaxy S25 series in common settings like subways and schools.
At the entrance of the exhibit, visitors can try the 'AI Showroom,' where they can speak a single command into the Galaxy S25 series, allowing required apps to launch simultaneously.
Visitors can also use the Galaxy S25 series camera to show their surroundings or objects and ask questions, receiving real-time responses based on visual AI.
(Note: Currently, only select apps from Samsung and Google's basic applications are supported, but this will be expanded over time.)
In a space designed to resemble a 'subway,' attendees can experience the 'Now Brief' feature, where Galaxy AI provides users with personalized and tailored information.
In a 'school' themed area, various uses of the 'Galaxy S25 series' will be demonstrated, such as easily solving math and foreign language problems using Galaxy AI.
In a 'Video Booth' styled after an elevator, guests can freely record videos with their chosen themes as backgrounds using the Galaxy S25 series. They can select the best scenes post-experience to print as photo cards, and easily edit out unwanted noise with the 'Audio Eraser.'
Deep Dive into 'Galaxy AI' with 'AI Class'
To help visitors gain a broader understanding of the 'Galaxy AI' functions, Samsung Electronics will run an 'AI Class.'
In the 'AI Class,' attendees can learn about various applications of the true AI phone, the Galaxy S25 series, including ▲ AI that supports a convenient daily life ▲ enhanced performance ▲ upgraded camera features.
Additionally, an 'AI Camera Class' will cater to younger visitors who enjoy photography.
In this class, participants can shoot content with the Galaxy S25 series, use AI editing features, and gain a deeper understanding of the camera functions.
The curriculum covers a range of camera capabilities systematically, including ▲ sharp 100x zoom and 200-megapixel camera ▲ 'AI Eraser' for removing unwanted subjects naturally ▲ 'My Filter' for applying personal photo tones ▲ 'Best Face' for capturing group photos everyone will love ▲ and how to use the 'Expert Raw' app for photography enthusiasts.
Expanding Opportunities to Experience 'Galaxy AI' with Customized Practice Programs
Based on what they learned in the 'AI Class' and 'AI Camera Class,' attendees can engage in tailored practice programs to apply the features in everyday usage.
In the 'Mission Zone,' they can complete missions in categories like ▲ Fashion ▲ Studying ▲ Traveling ▲ Sports, aligned with the lifestyles of younger generations, to explore the various utilities and conveniences of 'Galaxy AI' in an engaging manner.
Notably, in the sports mission, participants can receive recommendations for batting stances using real-time visual AI and take confirmation shots in a baseball stadium setting, which they can then print out using generative AI features.
Samsung Electronics has also set up spaces for visitors to experience AI home and health functions, which are of high interest to the 2030 generation, by utilizing 'Bixby' and 'SmartThings.'
In this area, attendees can experiment with controlling various devices like TVs, air conditioners, washing machines, and vacuums easily through Bixby and SmartThings in different daily scenarios, such as waking up, exercising, or going out.
Additionally, products like the ▲ Galaxy Book5 Pro 360 and ▲ Galaxy Tab S10 series are available for free exploration within the Galaxy AI ecosystem.
"This exhibition is designed for an immersive and broad experience of the evolved 'Galaxy AI,'" said an official from Samsung Electronics. "We hope visitors can engage with the enhanced classes and practical content, experiencing the valuable everyday life that 'Galaxy AI' creates in a meaningful way."
