- Differentiated from typical jikgu services by offering fast overseas delivery, payments with customs duties included, etc.
- Premium benefits are also offered to WOW members, including free returns within 30 days
Seoul, June 9, 2025 — The premium beauty and fashion service R.LUX has announced a strategic partnership with FARFETCH, the renowned global luxury marketplace connecting over 50 countries worldwide. This collaboration aims to bring a curated selection of international luxury brands to Korean consumers, further enhancing R.LUX's position as Korea’s leading luxury platform.
Starting immediately, R.LUX customers in Korea can access a broad array of luxury products—ranging from designer clothing to shoes, bags, and accessories—sourced from FARFETCH’s extensive global network of over 1,400 brands. These products include collections from iconic labels like Dolce & Gabbana and Ferragamo, with selections reflecting the latest trends showcased at the world’s four major fashion weeks in Paris, Milan, London, and New York.
This partnership marks a significant milestone, as R.LUX, which launched only seven months ago, has rapidly evolved into Korea’s most comprehensive luxury shopping platform. With this collaboration, R.LUX and FARFETCH aim to deliver an unprecedented level of service in Korea’s luxury e-commerce sector, combining global luxury with Korean designers such as ADER ERROR, LOW CLASSIC, WE11DONE, and WOOYOUNGMI—giving K-designs prominent visibility alongside international brands.
Product authenticity is assured through FARFETCH’s verified partnerships with top brands and trusted boutique partners. Customers can browse the new FARFETCH selection via the “Fashion” tab in the R.LUX app, with plans underway to expand to additional categories and brands.
The process is designed for convenience: customers select items and place orders through Rocket Jikgu, with products shipped directly from international boutiques and brands. R.LUX manages final delivery within Korea, typically taking between 4 and 7 days, all with free shipping. WOW members benefit from free returns within 30 days, and the service eliminates common overseas shopping hassles by including all taxes—customs duties and VAT—in the purchase price. Customers receive full refunds, including taxes, even for returns.
Support services are also a key feature, with a dedicated customer service center accessible via in-app chat or phone to address any inquiries, resolving a common issue in international luxury shopping.
Through this partnership with FARFETCH, WOW members can now enjoy a differentiated luxury shopping experience that has been hard to find in the domestic luxury e-commerce market. Until now, online luxury shopping in Korea has faced persistent issues such as delayed deliveries and the inability to get refunds.
FARFETCH, which partners directly with the world’s top brands and renowned boutiques, is planning to offer Korean customers an unprecedented luxury shopping experience with carefully curated, authentic luxury products. To offer customers an unparalleled experience when purchasing luxury goods, Coupang plans to further strengthen its monitoring efforts against counterfeit and other illegal products.
Launched in October last year, R.LUX has established itself as a “comprehensive luxury vertical” beyond beauty through this collaboration with FARFETCH. To date, 39 global beauty brands—including Estée Lauder, Lancôme, Jo Malone London, Kiehl’s, and Dolce & Gabbana—have joined R.LUX. With the addition of FARFETCH’s luxury fashion brands, R.LUX has expanded its reach as a leading luxury commerce in Korea. FARFETCH, which has operations across many markets, including the US and Europe, is deepening its presence in the Korean market through R.LUX.
Stephen Eggleston, Chief Commercial Officer of FARFETCH said, “Korea is one of the most dynamically growing luxury markets in the world,” adding, “This partnership will create new opportunities for more customers and brand partners.”
A representative of MISSONI, the Italian luxury fashion house, said, “We are excited about the continued evolution of our partnership with FARFETCH, and this is another step forward. We view this as an exceptional opportunity to reach millions of customers with our products fast.”
An R.LUX official said, “Through our collaboration with FARFETCH, which offers the largest selection of brands among the global luxury commerce companies, we are now able to provide customers with an even broader range of choices,” and added, “We plan to continue expanding our selection across various categories.”
This partnership signifies a leap forward in Korea’s luxury e-commerce landscape, offering customers an unparalleled selection and simplified purchasing process for both global and Korean designer brands.
