LG Uplus announced on July 21 that it has partnered with Amazon Web Services (AWS), a global cloud service provider, to introduce their self-developed small language model (sLLM), called 'ixi-GEN,' to the worldwide market. Through AWS’s Amazon Bedrock Marketplace, global companies and developers can now easily develop new AI services based on ixi-GEN.
Amazon Bedrock is a fully managed service that simplifies AI deployment while providing enterprise-grade security controls and advanced features. Developers can choose from various foundation models and large language models (LLMs) offered on Bedrock to build AI solutions. By providing these models as APIs, Bedrock significantly reduces the time and cost required for AI service development. AI companies offering models on Bedrock can also generate additional revenue as many developers utilize their AI to create and expand services.
LG Uplus is the first Korean telecom company to provide its proprietary sLLM, 'ixi-GEN,' on the Amazon Bedrock Marketplace. This marketplace serves as an AI hub, making it easy for Bedrock users to explore, compare, and select AI models, with over 100 models globally available. The integration of ixi-GEN into Bedrock establishes a foundation for LG Uplus to expand into the global AI industry alongside major LLM developers such as Amazon, Meta, Mistral from France, and Cohere from Canada.
iXi-GEN is based on LG AI Research's large language model, EXAONE, which was trained on extensive data. The version registered on Bedrock is a finance-specific model trained on financial data, capable of answering various financial questions and summarizing related content through natural language processing (NLP). LG Uplus developed this specialized AI model in response to rising AI adoption in the financial sector.
The finance-focused ixi-GEN demonstrates exceptional performance in the field. Testing shows that while it performs on par with EXAONE in general tasks, it exceeds EXAONE’s accuracy by approximately 31% when handling finance-related queries. Given the smaller size of sLLMs like ixi-GEN compared to full-scale LLMs, this enables the development of efficient yet high-performance financial AI services.
Furthermore, ixi-GEN offers trustworthy responses based on secure data training by effectively filtering harmful or inappropriate content, making it suitable for use in public and financial sectors where reliable AI responses are critical.
The registration of ixi-GEN on AWS Marketplace is significant because it confirms the model's technical excellence, having met AWS's rigorous security and technical standards. This allows global companies and developers to create safe, high-reliability AI solutions using ixi-GEN.
Looking ahead, LG Uplus plans to enhance ixi-GEN’s performance for broader applications beyond finance and telecommunications. The company also aims to collaborate further with LG AI Research as part of their “AI One Team,” strengthening their competitive edge in AI.
Senior Vice President Jeon Byeong-ki, head of LG Uplus’s AI Technology Group, stated, “Through this AWS partnership, we can introduce the competitive advantages of ixi-GEN—its performance and stability—to AI developers around the world. We will continue to pursue technological innovation and collaborations with global businesses to establish ourselves as a leading AI innovator.”
